Business Model for Cooking Made Simple
Cooking Made Simple is a culinary training program designed to teach the fundamentals of cooking to beginners. Based in Singapore, it focuses on equipping participants with essential kitchen skills, practical techniques, and confidence to create delicious meals in a fun and engaging environment.

Core Elements of the Business Model
1. Value Proposition
Beginner-Friendly Culinary Training: Step-by-step lessons for individuals with little or no prior cooking experience.
Practical Techniques: Teaching essential skills such as knife handling, ingredient preparation, and basic cooking methods.
Interactive Classes: Hands-on sessions where participants actively cook alongside expert instructors.
Affordable and Accessible: Offering cost-effective courses with flexible schedules to accommodate busy lifestyles.
Focus on Everyday Recipes: Preparing meals that are practical, nutritious, and easy to replicate at home.
2. Target Audience
Cooking Beginners: Individuals who are new to cooking and want to learn the basics.
Young Adults and Students: Those moving out or studying abroad, needing skills to prepare meals independently.
Working Professionals: People seeking quick and simple recipes to fit their busy schedules.
Parents and Families: Caregivers aiming to improve their cooking skills to provide healthy meals for their families.
Cooking Enthusiasts: Hobbyists looking to sharpen their basic skills and explore new recipes.
3. Channels
On-Site Culinary Studio: Classes conducted at 8 Pioneer Sector 1, Singapore, in a fully equipped kitchen studio.
Online Cooking Classes: Live virtual lessons and recorded tutorials for remote participants.
Social Media and YouTube: Platforms to share tips, recipe videos, and promotional content.
Community Centers and Local Events: Workshops and demonstrations to engage with local communities.
Collaborations with Food Brands: Partnering with ingredient suppliers to promote products during classes.
4. Revenue Streams
Course Enrollment Fees: Revenue from participants enrolling in beginner-level culinary courses.
Specialty Workshops: Focused sessions on topics like baking, international cuisines, or meal prepping.
Corporate Team-Building Events: Hosting cooking sessions for companies as team-building activities.
E-Learning Subscriptions: Monthly or yearly plans for accessing online tutorials, recipes, and exclusive content.
Merchandise Sales: Selling branded aprons, cooking tools, and recipe books.
5. Key Resources
Expert Chefs and Instructors: Experienced professionals who guide participants through the learning process.
Fully Equipped Kitchen Studio: State-of-the-art facilities with all necessary kitchen tools and equipment.
Digital Platform and Content: Infrastructure for hosting online classes, video tutorials, and recipe libraries.
Marketing and Outreach Team: Driving engagement through advertising, partnerships, and community events.
Administrative Support: Staff managing scheduling, customer inquiries, and inventory.
6. Key Partnerships
Local Food Suppliers and Grocers: Providing high-quality ingredients for classes at discounted rates.
Corporate Clients: Collaborating with businesses for employee wellness programs and team-building workshops.
Educational Institutions: Partnering with schools and colleges to offer basic culinary skills as part of their curriculum.
Media and Food Bloggers: Promoting classes through partnerships with influencers and media outlets.
Kitchenware Brands: Collaborating to showcase and sell their products during classes.
7. Key Activities
Cooking Classes and Workshops: Offering interactive, hands-on sessions tailored for beginners.
Recipe Development and Testing: Creating simple, nutritious, and easy-to-follow recipes.
Content Creation for Digital Platforms: Producing video tutorials, blog posts, and downloadable recipe guides.
Community Engagement Events: Hosting open house days, cooking competitions, and live demonstrations.
Participant Feedback and Improvement: Continuously refining courses based on learner input and preferences.
8. Cost Structure
Instructor Salaries: Compensation for chefs and culinary experts conducting classes.
Facility Maintenance: Costs for maintaining and upgrading the kitchen studio and equipment.
Marketing and Advertising: Expenses for digital campaigns, promotions, and community outreach.
Ingredient Procurement: Purchasing fresh, high-quality ingredients for hands-on classes.
Digital Infrastructure Costs: Investment in online learning platforms, video production, and website maintenance.
9. Customer Relationships
Personalized Learning Experience: Small class sizes and individual attention to ensure participants learn effectively.
Post-Course Engagement: Providing recipes, tips, and access to exclusive content after course completion.
Community Building: Creating a network of culinary enthusiasts through events, forums, and social media groups.
Ongoing Support: Offering a helpline or email support for participants with questions or challenges.
Expansion Opportunities
Advanced Culinary Programs: Introducing intermediate and advanced courses for learners progressing from the basics.
Mobile App Development: Launching an app for recipe tracking, cooking timers, and personalized recommendations.
Franchise Model: Expanding the concept of Cooking Made Simple to other regions or countries.
Specialized Courses: Offering tracks for vegan cooking, healthy eating, or regional cuisines.
Contact Information
Address: 8 Pioneer Sector 1, Singapore 628420
Phone: +65 6693 9320
Email: info@CookingSimplea.com
Start your culinary journey with Cooking Made Simple and master the art of cooking effortlessly!